7. Interviews - pros and cons


Advantages of interviews
Disadvantages of interviews
Excellent for personal contact and understanding with the user Take up a lot of time for both individuals and the analyst
Can elicit hard-to-quantify information and knowledge Must be well structured to be efficient - it is easy to waste time in an interview
Extra detail can be drawn out on the spot Only practical for a limited number of people
Opinions can be aired and considered by people in the group Less quantitative than a questionnaire
If anonymous, perhaps more honest answers will be provided People have to be available
Questions can be planned ahead of time by the analyst Not as anonymous as a questionnaire so people may be less willing to convey the truth.


Challenge see if you can find out one extra fact on this topic that we haven't already told you

Click on this link: SLC Interviews


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