| Can convey a lot of information with very little text or sound required |
Can be expensive and time-consuming to produce |
| Easily understood by people with poor literacy skills or who don't speak the language |
Need specialist software and skills to create the animation |
| Can be custom made for a company to convey a particular message |
Can produce large file sizes which take up a lot of hard disk space or can be slow to download |
| Good for catching peoples' attention very quickly |
Can distract users from concentrating on key information |
| Can convey information in a fun, lighthearted way |
Can be annoying because of movement, sounds or repetitiveness |
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Animation when used alone might not convey the information. It may need sound or text support. |
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Animation needs to use fairly basic graphics and effects otherwise it can cause 'information overload'. |
Conveying Information