5. Perception: Movement

People's eyes are drawn to movement, movement draws attentionafter all, in days long past when your ancestors were hunting on the savannah plain, that rustling in the grass could be a serious problem!

Advertising makes heavy use of this fact as on-line ads use animation and movement to draw your eye.

If the interface needs to draw attention to something on screen, then movement is a good method. However, too much or irrelevant animation can be confusing and distracting. Use sparingly.



Use the appropriate use of colours, sound and movement for an effective, impactful interface.


challenge see if you can find out one extra fact on this topic that we haven't already told you

Click on this link: Shape and movement in HCI