6. Advantages of using guidelines

There are practical benefits in following the accessibilty guidelines in any case. Here are a few.

1. It makes the site available to as many people as possible

2. It makes the site easier to use (for everyone)

3. Search engines make use of things like ALT tags to index the site. And so the site will be more likely to be found, this means more traffic to the site.

4. Using proper headings, bold text, bullet points makes it easier for visitors to spot the most important things on the web page.

5. Using sensible navigation makes it easier to find your way around the site.