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Posts Tagged ‘social networking’

The future of …. credit cards

20 Feb

Credit cards have been with us for decades now and we all know their deficiencies, such as losing one or having it stolen. But new technologies are offering alternatives.

Idea 1: “Computer on a card”. A company has put together a complete computer embedded in the card along with touch buttons on the surface. One card can act as a number of cards. You have to enter a pin every time you use it, so if it gets lost or stolen it is just a dead piece of plastic.

Idea 2: Smart phone adaptor. With this you plug in a small device into the smart phone that is able to act as a credit card.

Idea 3: Bling tag. This is an electronic tag with a social network aspect to it. Say a cafe is having a slow day and they want to attract some more custom. They go into their Bling facebook account and make a special offer active for the next two hours – say 50% off everything. Anyone linked to the facebook page will see the offer – customer wins with a bargain and the cafe wins by not having to advertise in the traditional way.

This could be used to prompt a discussion in the classroom about the future of banking, ecommerce and mobile payments or how social networking can be used to promote products.  Perhaps students could conduct their own research and find out how whether their friends and family would be prepared to use some of the new features.

 
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Posted in Banking, Impact of ICT, Mobile phones

 

Flipbook – the future of magazines?

02 Jan

It is that time of year again when everyone looks back at the old year and starts making best-of lists. Well we are no different and have been looking at the best App out of 400,000 in the Apple store.

Enter ‘Flipbook’. This is an amazing free application that collects links, articles, images from your twitter feeds, facebook or any other  RSS feed you subscribe to and then cleverly puts it into a beautiful magazine layout for you to ‘flip’ through. It is perfect for the iPad as there is plenty of space to lay out the pages.

It has won the ‘App of the Year’ award from Apple. Wired magazine have also voted it the best in 2010. We have got to agree – there is something fascinating about seeing photos of your friends party from facebook mixed up with interesting tech articles from your RSS subscriptions. And it is never the same twice, as your feeds update.

Perhaps this is the way magazines will go in the future. You subscribe to their feed, then it gets put together with all your other interests into a personal magazine.

Have a good year everyone!

Can be download from here

Flipbook iPad App

 

Where there’s snow

24 Nov

This is a fascinating use of twitter and geo mapping. Snow is coming to the UK from the North tonight and so Ben Marsh decided to ask Twitter fans to tweet the first half of their post code with the tag #uksnow. His app then scans Twitter every minute looking for the tweets.

These then get mapped on to an UK graphic, thus showing in real-time how the snow is progressing across the country.

Track snow The app can be found here.

This kind of social interaction could be used for all kinds of surveys. Such as bird migrations, first signs of spring etc.

It just needs enough people to get involved and clever use of geo mapping.

 
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Posted in Social networking

 

Collaborate with schools around the world

01 Nov

Many years ago, back in 2000 in fact, it was envisaged that the Internet would be used to allow school children all over the world to create collaborative projects in the form of a social network that is a bit like the Facebook we know today.

The UK government, Oracle and Professor Stephen Heppell developed a platform called Think.com. Move forward ten years and the initiative has evolved into ThinkQuest still hosted by Oracle and now claiming over 7000+ projects. It is advert free and ensures that privacy and security is paramount

There are plenty of tour demos to explain what it is all about.

Perhaps a good place to check out if you have a collaborative project in mind.

 
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Posted in Education

 

Google ponders on the social Internet

19 Oct

The search giant Google is recognising a new trend on the Internet, namely that people tend to ask their online friends for advice rather than look to a search engine. For the first time according to comScore, people spent more time on Facebook than on Google sites.

The problem for Google is that fundamentally what really matters to advertisers is how many people see their ads, wherever people gather, that is where the money is going to be.

Read here for the New York Times article

For example, they turn to their Facebook friends and ask questions such as ‘Can you recommend a good baby sitter” or “I fancy going to a new restaurant – any recommendations?”.

You can see how difficult this kind of question can be for a search engine because it involves a value judgement and local knowledge.

This is an interesting case study of how people change the way they use technology and suddenly the market leader has to change the way they do things – can they do that or is the culture too ingrained to be able to change? Time will tell.

So is this the new trend? Will Facebook become the new search engine for complex questions?

 
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Posted in Internet, Marketing, Social networking

 

Facebook unveils ‘groups’ feature and user controls

08 Oct

It seems that at last Facebook have started to listen to peoples’ concerns about privacy and how their data is being accessed and used by third parties.  They have introduced features which aim to give users more control over their personal data on the site.

The first is a ‘groups’ feature which will allow users to set up different groups and share different information with each group.  This allows people to distinguish between groups such as close friends, family and work colleagues.  Until now, whatever was posted on your page could be seen by all your friends and as we all know there are times when something you share with your best mate might just get you the sack if seen by your boss. 

Although this sounds like a good step forward there is the potential for the groups feature to fall flat on its face.  Yes, you can set up a group with your close friends but at the moment friends who are allocated to that group can add their own friends – something over which you have no control.  In some ways, whether this is an oversight or not, it almost negates the idea behind the security and privacy of the groups feature.

Another new feature will allow users to download all of the data that they have ever put onto Facebook, including photos, status updates and wall posts – something not possible until now. 

Read more here

 
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Posted in Privacy, Social networking

 

Spreading the message through viral advertising

20 Feb

cadburys_viral

Have you seen the latest advert from Cadburys?  If you somehow seem to have missed it, you really need to go and take a look.  I still giggle every single time I watch it.

Of late, Cadburys have come up with a range of hugely successful, award winning adverts which, on the surface, have absolutely nothing to do with chocolate.  It all started with the drumming gorilla – you can’t possibly have failed to have seen that particluar one.

So, if these adverts don’t mention or even show the actual product, how on earth have they been so successful?  Well the answer is viral marketing.

Read the full news story here

Suggestions for use in class and questions for students (subscription only)

 
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Posted in Internet, Marketing

 

Online networking ‘harms health’

19 Feb

socialnetworking

Gone are the days when it was normal for kids to ‘play out’ with their friends after school.  The chances are that most of them will be chatting with one another online either via an instant messaging service or through a social networking site.

Many people, parents included, might thing, ‘what’s the harm, at least I know where they are and they’re safe’.  However Dr Sigman, a biologist, argues differently.  He believes that social networking sites end up keeping people apart and could actually affect our health, increasing the long-term risk of serious health problems such as cancer, strokes, heart disease and dementia.

Read the full news story here

Suggestions for use in class and questions for students (subscription only)

 
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Posted in Communication, Impact of ICT