This is quite a gimmick – Mitsubushi are rigging up an Outlander Sport with remote control kit then letting people loose on it over the Internet.
So from October 15th you will be able to log in to their microsite and take part in the first remote control 4×4 experience.
This shows the lengths companies are now willing to go to attract the Internet generation and also just how advanced our communication technologies have become.
Book soon though as this is no doubt going to be fairly short campaign.
This story is an excellent example of how companies make use of simulations. Students could consider the benefits and disadvantages of getting people to ‘test drive’ using this method. It would also fit in well with discussions about marketing and how companies are increasingly trying to use innovative technology to hook us into buying their products.