Have you seen the latest billion-dollar action film lately?

Of course you have.
But are they all the creation of Hollywood, Japanese? – answer No!
They are very much British, in the sense of their special effects. The UK is a world leader in visual effects.
Problem: UK school children have no idea that there is an UK industry out there wanting their special skills, needed for film / video computer effects.
Recent survey asking about some famous films:
Film: Harry Potter, Inception: less than 1 in 10 knew the effects were made in the UK
Video Game: Grand Theft Auto, Singstar and Lego War. Less than 1 in 30 interviewed were aware that they were made in the UK
The money made with those films and games dwarfs the money made from the entire music industry. It is as serious as the traditional mega industry of car making.
So there is an effort in place to try and highlight the opportunities that this affords.
NESTA is trying its best to have an effect on the UK curriculum as this is the seed corn of any new industry.
I recommend looking at their entire video clip to explain the opportunity

Last voice clip, child: “I’d like to be a game creator.” She has a point