Psychological factors

E-commerce can affect the way that people shop through psychological factors:

	Purchase more because it is available, purchase less because it is not an impulse buy
	Some people find it more pleasant to shop away from crowds, Internet shopping for them is a far more enjoyable experience.
	More flexible shopping hours - makes life easier for those who work full time or awkward shift patterns.
	Can overcome severe psychological conditions such as agoraphobia

However, some people simply enjoy meeting people and the experience of shopping. Even with the best e-commerce facilities available, they still choose to go to the shops.