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Why are firms interested? There has to be something in it for them.
 | Huge saving on overheads: no warehouse, rent, heating, employees and facilities |
| Virtual shop can stock 16,000 CDs, shop only between 5-10,000 |
| Just in Time delivery from suppliers. Not left with stock it cant sell |
| Market research tool, customers have to register. Can build up profile, ideas of likes/dislikes. |
| Reach a wider market, not dependant on geographical site |
| Less susceptible to ‘local factors’ e.g. strikes, weather |
| Changes in working practise and organisational structures. |
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